About Us – Élan Vitalé Femme Ltd

Our Story

A Wellness Space created to honour the health, comfort, and wellbeing of women of colour

Élan Vitalé Femme was born from my own deeply personal journey.
When I entered early menopause, I faced emotional, physical, and cultural challenges that revealed a painful truth: women of colour remain largely invisible within the wellness and menopause space. There were products everywhere, but very few spoke to our skin, our bodies, our stories, or our lived experiences.

Through this experience, I realised how many women of colour navigate this chapter in silence — without representation, tailored support, or a space created for them.

We exist because women of colour deserve to be fully seen, heard, and supported in their wellness journey — something the beauty and wellness industry has neglected for far too long.

“I created Élan Vitalé Femme so no woman has to navigate her wellness journey alone.”
— Radia Mohamed, Founder

Our Mission

Our mission is to support the holistic wellbeing of women of colour through gentle, natural formulations, culturally aligned wellness guidance, and a nurturing space that honours every stage of womanhood — especially menopause and midlife transitions.

Natural, science-informed wellness products

Premium natural formulations guided by scientific insight to support skin, body, hair, and hormonal wellbeing — made with safety, efficacy, and women’s needs at the centre.

Education and guidance

Clear, trusted, and culturally aware resources that help women understand their bodies, navigate hormonal changes, and make confident wellness decisions.

A safe, inclusive, and empowering community

A supportive space where every woman feels represented, especially women of colour whose wellness experiences have historically been overlooked.

Holistic wellbeing

A whole-person philosophy that nurtures physical, emotional, mental, and lifestyle wellbeing across every chapter of womanhood.

Innovation, representation, and accessibility

Our innovation begins with women of colour at the centre — ensuring wellness is inclusive, accessible, and culturally aware.

Our Values

Our values guide how we support women through every stage of their wellness journey. These principles shape everything we create

Representation & Inclusivity

We centre the experiences and wellbeing of women of colour, whose voices are often overlooked in mainstream wellness.

Integrity & Care

Every product, ingredient, and piece of content is chosen with honesty, intention, and respect.

Holistic Wellbeing

We honour the whole woman — body, mind, culture, identity, and lifestyle.

Comfort & Ease

We create offerings designed to bring relief, clarity, and calm through every life transition.

Community & Belonging

Élan Vitalé Femme is not just a brand — it is a supportive space where women can feel understood, connected, and at home.

Why a Wellness Space for Women Of Colour

Women of colour deserve wellness spaces that honour their bodies, their stories, and their lived experiences — yet mainstream wellness rarely reflects us. I created Élan Vitalé Femme to offer a space where women of colour feel truly seen, understood, and supported, especially through menopause and life’s transitions.

Discover Now